Are you providing a commodity, or an experience?
I spoke today with a great organization in New Ulm – the Pro group. They get together to share referrals and ideas – and each person gets to give a 60 second commercial about their business.
We discussed the importance of creating an experience for your customers. It reminded me of a great TED talk video shared by one of our MBA students. Let me know what you think.
This entry was posted on Wednesday, May 11th, 2011 at 2:25 pm and is filed under Entrepreneurship. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.